Lori Baldwin is an interdisciplinary performing artist and immersive experience designer whose work sits at the intersection of human perception and emerging technology. She is the creator of The NEKRA Project, which investigates AI and mortality through the lens of the unknown, using live performance as a research site. Baldwin's work breaks the fourth wall, demands presence, and invites audiences to rethink themselves and the systems they inhabit.

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With over a decade leading interdisciplinary creative projects across art, science, and technology, she turns bold ideas into experiences that are rigorous, uncanny, and impossible to ignore. Appearances include TEDxBerlin, House of Beautiful Business, Waldorf Astoria, ANT Neuro, and CIC Berlin.  

Baldwin is passionate about the transformative power of live experiences, curating spaces that bring people together and fostering connections that pull audiences away from their screens and into meaningful interactions.

 

As the co-founder of Atmosphere Creative Agency, she extends this vision beyond the realms of art and theater, bringing it into business environments and unconventional settings to disrupt the norm and infuse a sense of playfulness and provocation for tech-saturated audiences. 

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​Your active participation is required.​​

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Originally from North Carolina, USA, Baldwin is currently based in Berlin.